BRAND MANAGER BK

Date: Jun 12, 2025

Location: Bucharest, RO, 10072

Company: AmRest Holdings SE

Purpose:

Deliver marketing strategy & implements marketing plan in order to deliver sales and brand image targets (RO & BG).

Our promise:

  • To be a partner of a fast-developing organization (member of international group);
  • A unique culture of openness and customer focus;
  • Cooperation with strong, international team & brands;
  • Accelerated professional and personal development driven by meaningful challenges.

Your responsabilities:

  • Cooperate with other BK markets and AdFund Manager in terms of marketing, OPS & budget.
  • Roll out LSM projects for Amrest restaurants including mall brandings and delivery channel support activations.
  • Prepare pricing strategy based on the brand’s performance, market’s economic situation and in co-operation with analytics team.
  • Supports local managers according to their needs and offers mentoring & feedback within the brand.
  • Prepares CAPEX, sale assumptions, OPS materials, internal documentation, creating buttons, ordering products dedicated for promos, checking communication materials, Restaurants Planners within AmRest restaurants.
  • Prepares analysis on business and customer performance.
  • Represents brand during internal events & meetings with external partners. 
  • Manages brand's budget by applying "less is more" mindset, prepares regulations, supervises restaurants spendings, manages invoices.
  • Is a main contact for restaurants, co-workers & external partners.
  • Proactively looks for functional best practices, spreads knowledge, experience, findings and provides constructive inputs to support the superior in creation and roll-out of the departmental strategy/agenda.

Your skills & education:

  • Bachelor’s Degree in Marketing 
  • Minimum 3 years of relevant experience
  • Fluency in English
  • Proficient in MS Office package
  • High level of communication skills