Brand Manager Starbucks

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Date: May 14, 2026

Location: Praha, CZ, 15800

Company: AmRest

We are looking for a dynamic and results-driven Brand Manager to take full ownership of Starbucks marketing activities across the Czech and Slovak markets. You will join a closely connected team of international brand managers, working in a collaborative and fast-paced environment, where you will have the opportunity to make a real impact on brand growth and customer experience. 

Your challenges:

  • Full ownership of all Starbucks marketing activities for the Czech and Slovak markets.
  • Development of the local marketing activation strategy based on the global brand strategy, ensuring effective execution
  • Preparation and management of the annual calendar of in-store and social media activities
  • Close collaboration with the Starbucks CE Marketing Director on initiatives strengthening brand positioning and global projects
  • Strong partnership with the Operations Director and Starbucks store teams
  • Management and development of the product portfolio, ongoing performance analysis, and recommending optimization actions, including coordination of NPD for the food category
  • Monitoring market trends, consumer insights, and competitor activities
  • Conducting category profitability analyses and preparing data-driven pricing adjustments; planning and tracking the impact of initiatives on sales and profitability
  • Planning and managing the marketing budget
  • Leading and developing a team (4 direct reports)
  • Managing relationships with social media and PR agencies
  • Coordinating PR and CSR activities for the brand in the Czech Republic and Slovakia
  • Working in an international environment within the CE region and collaborating with the Starbucks EMEA headquarters.

Your skills & experience:

  • University degree in Marketing, Management, or a related business field (marketing background strongly preferred)
  • Minimum 4 years of experience in marketing, including at least 2 years of team management experience
  • Proven track record of independently leading projects and delivering results with strong execution
  • High level of ownership, initiative, and creativity
  • Strong data-driven mindset with the ability to make decisions based on analysis and insights
  • Advanced proficiency in English
  • Excellent organizational skills, with a high degree of independence, creativity, and proactiveness
  • Ability to work effectively in a matrix organization
  • Analytical experience; familiarity with Power BI is a strong advantage

We are offering:

  • Modern office space located in Prague – Jinonice
  • Flexible working hours supporting work-life balance
  • Meal vouchers and an annual performance-based bonus
  • Attractive employee benefits package (cafeteria plan, 5 weeks of vacation)
  • Exclusive discounts across brands operated by AmRest

 

Please submit your applications in English.